About Me

Hadiatu Dumbuya

Entrepreneur, International Speaker, and Founder of Secret Shopper CEO

Hadiatu Dumbuya (born in Maryland) is an African American entrepreneur, mentor, and professional speaker. She is best known as the founder of Secret Shopper CEO, a training program and community designed to help individuals earn income through professional secret shopping. With more than 14 years of experience in the industry, Dumbuya has trained hundreds of people on how to build sustainable side incomes through customer experience evaluations.

Early Life and Education

Dumbuya was born in Maryland, to parents from Sierra Leone, West Africa, and raised in Fairfield, Ohio. In 1999, she graduated from Fairfield High School, where she was inducted into the school’s Hall of Fame for her achievements in soccer. She went on to play collegiate soccer at Butler University, competing at a high level before later playing semi-professionally.

Her African heritage, athletic background, and family values shaped her commitment to leadership, resilience, and service.

Career

Sports and Early Professional Experience

• While attending Butler University, Dumbuya worked for the Indianapolis Colts, gaining experience in professional sports management.
• She later worked for the National Football League (NFL), expanding her skills in operations and event support.
• She went on to serve as executive assistant to Robert Porcher III, an NFL legend and former Detroit Lions defensive end, helping him manage multiple business ventures and building her foundation in public relations and athlete brand development.

Network Marketing and Entrepreneurship

• In 2012, Dumbuya transitioned into network marketing, quickly rising through the ranks.
• She achieved the very top level of her company, a rank reached by fewer than one percent worldwide, positioning her as a global leader.
• Her achievement led to international speaking engagements, training entrepreneurs on leadership, mindset, and financial independence.

Secret Shopper CEO

In 2023, Dumbuya founded Secret Shopper CEO, a course and membership program that trains individuals to succeed in the mystery shopping industry.

The platform provides:

• Training on how to apply to companies
• Strategies to maximize efficiency on shopping routes
• Systems for creating multiple income streams
• Access to a paid support community

Through this work, Dumbuya has become a leading authority in secret shopping, guiding both individuals and businesses to improve financial outcomes and customer service.

Professional Speaking

Dumbuya is a professional international speaker, working with:

• Entrepreneurs – building financial independence and leadership skills
• Collegiate athletes – preparing for life beyond sports
• High school and elementary students – teaching leadership, teamwork, and decision-making

Her topics include:

• Leadership and accountability
• Entrepreneurship and side hustles
• Teamwork and mindset
• Wellness and personal growth

Personal Life

Family plays a central role in Dumbuya’s life. She is the sister of two sisters and one brother, and in 2012 she donated a kidney to her brother — an act of courage and devotion that reflects her commitment to family and service.

She is a proud Sierra Leonean-American, currently based in Cincinnati, Ohio. Passionate about travel, wellness, and mentorship, she has visited more than 30 countries. She is also an advocate for organ donation and women’s empowerment.

See Also

• Secret Shopper CEO
• Mystery shopping
• Side hustles in the United States
• Network marketing
• Organ donation in the United States
• Professional speaking

External Links

• Official Website – Hadi’s Got You
• Secret Shopper CEO
• Instagram – @hadisgotyou